Car buyers more willing to share data -- if they get something back

Car buyers and mobility app users around the world are aware about issues involving  data privacy and increasingly willing to share personal info for certain applications, according to a new survey.

The survey by McKinsey & Company of more than 3,000 consumers across the U.S., China and Germany revealed that 90% know certain data (such as their current location, address-book details and browser history) are openly accessible to applications and shared with third parties.

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