Defining a higher purpose for a brand has become near-standard practice. But in this highly charged, socially polarized environment, marketers must be careful to avoid the "purpose trap". It's all about honestly assessing values, aligning internally and articulating a credible brand aspiration.
Now that AI is actually influencing the real world, business leaders are starting to see that it's not all evil robots and smart armor. In fact, top tech companies are hustling to bring AI to market in a variety of exciting ways.
Get ready for more delays: the TSA announces new screening rules for small electronics like tablets and e-readers.
Cafe Henri, which tore up its menu to appeal to Airbnb renters, plans to close July 31. Its owners say dwindling film industry subsidies are partly to blame.
Formula One's McLaren team has secured a $50 million payment to its former chairman Ron Dennis on 13 of its most historic cars meaning that he will be entitled to them if he doesn't get the money.
Swavorski has teamed up with SAP to create a machine learning application that helps automate fix broken items and return them to customers more quickly.
Company raises full-year earnings guidance
First Solar , the largest U.S. solar equipment manufacturer, is expected to publish its Q2 2017 earnings on July 27, reporting on what is likely to have been an interesting quarter for the solar industry amid some price stabilization for solar panels
Juniper Networks announced its Q2 2017 results on July 25, reporting 7% annual growth in revenues to over $1.3 billion. Services revenues were up 9% y-o-y to $392 million, while combined product revenues rose by 6% to $917 million.
AT&T posted a stronger than expected set of Q2 earnings, despite mounting competition in the postpaid wireless space, as it focused on improving wireless margins and reducing postpaid churn. In this note, we provide some of the key takeaways from the carrier’s results.
Princeton is hardly alone in its drive to take action against “toxic masculinity.”
Seagate announced its fiscal Q4 and full year results on Tuesday, July 25, reporting a 9% year-on-year decline in revenues to $2.4 billion. Seagate’s Enterprise and Client Compute segments witnessed revenue declines, which led to the company missing the lower end of its revenue guidance by 4%.
3M delivered a hit and miss second quarter on Tuesday. While the company's earnings of $2.58 per share came in above expectations, revenues of $7.81 billion were slightly shy of estimates.
Aristophanes' Clouds is comedic treatment of where philosophy-misunderstood-will take a young person. But it also has a deeper, more serious point. A warning, as it turns out, to Aristophanes' contemporary, Socrates. A warning, we know, that went unheeded.
Musicians face a crushing diminution of income when it comes to sales of their music. With streaming, we have entered the realm of renting music. A digital tip jar would allow fans to send artists some dollars directly while enjoying the music via streaming.
Weary Comic-Con attendees were stopped at the San Diego airport and told to remove their comic books from their luggage. United and the TSA blamed each other.
JetBlue started the year off in somewhat disappointing fashion, with earnings plummeting by about 59% in the first quarter.
Whole Foods revealed Wednesday that despite edging above the Wall Street forecasts with its top- and bottom-line third quarter results, its same-store sales declined for the eighth consecutive quarter.
Startups are credited with making the biggest strides in fintech innovation. Here's how Fortune 500 companies can keep up.
On the regulation of genetically engineered plants, USDA hits the trifecta of bad policy, a dumb decision and an error-filled letter to the editor.
Contemporary and chic, Villa Maïa is a departure from the rest of Lyon’s hotel offerings, and is a welcomed addition to the city.
Given the location of the British Virgin Islands, a lot of local food naturally has Caribbean influences, but the best way to describe the dining here is a colorful, multicultural melting pot. Here, five restaurants you shouldn’t miss in the BVI.
What's the latest news in wearable tech? Check out the Forbes weekly digest...
With Splatoon 2 finally released on the Switch, it seems that the Japanese version of the game has done surprisingly well in terms of its sales.
Female hackers still facing various forms of harassment. Facebook's security chief wants everyone to call it out and make cybersecurity inclusive.