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Forbes.com
Октябрь
2018

Новости за 24.10.2018

With New Ad Campaign Ford Turns Dreamers Into Punks And Builders Into Heroes

Forbes.com 

Ford has a new advertising campaign out and it's bold, it's got attitude and it's fantastic. The principal actor is Bryan Cranston. The strategy takes aim at the very people Apple built its brand glorifying, dreamers. In the process, Ford stands proudly on the side of their own heroes, the builders.

Spurs Are Drastically Reversing Last Season's Statistical Averages

Forbes.com 

Through a 2-1 record, the San Antonio Spurs have once again reinvented their play under head coach Gregg Popovich. This time, based on the early numbers from Basketball-Reference, it's a look that doesn't resemble what fans witnessed last season.



5 Areas Where Smart City Technology Improves Quality Of Life

Forbes.com 

When city residents measure their quality of life, there’s nothing abstract about it: Is rush hour less stressful? Is the garbage getting picked up? Does my neighborhood feel safer? Are resources used efficiently?

Smart Buildings: Forming The Foundation Of Smart Cities

Forbes.com 

The future belongs to structures with sensor networks that can monitor electricity and water usage in real time, track sustainability performance and interact with other parts of the smart city.

Halloween Rituals: The Retailer's (And Dentist's) Paradise

Forbes.com 

Halloween began as a pagan religious ceremony, but it’s clearly a secular event today. The National Retail Federation tell us that Americans will spend about $9 billion on the holiday this year. Halloween illustrates why marketers need to pay close attention to consumer rituals.

A Hotel Brand Branches Way Out Into Music

Forbes.com 

This month W Hotels announced that they were expanding to having their own recording label, W Records. Here is the back story behind the news.





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