Clean Beauty Can Be A Dirty Business: Beautycounter, Sephora And P&G Are Changing That
Clean beauty, the movement toward all-natural, non-toxic cosmetic products, is mainstreaming and a contributor to the $22 billion wellness-based beauty market. But with little regulation, each brand’s legitimacy must be proven. How Sephora, L’Oréal and even Procter & Gamble approach clean.