How ABBA has built a £1BILLION fortune through holograms and royalties
NEARLY 50 years after winning Eurovision with Waterloo, ABBA are about to be worth £1BILLION, The Sun on Sunday can reveal.
Agnetha Faltskog, 73, Bjorn Ulvaeus, 78, Benny Andersson, 76, and Anni-Frid Lyngstad, 77, are now sending their London virtual concert show ABBA Voyage on a world tour.
Swedish author and historian Carl Magnus Palm said: “All four have retained a stake in all the spin-offs.”
Jane Atkinson reveals how they made their Money, Money, Money.
ROYALTIES
ABBA are said to have earned tens of millions from music sales.
In 2018 each was reported to have made £3.1million just from the songs in the Mamma Mia! franchise.
Bjorn campaigns for artists to get £500millon in unclaimed royalties each year.
FILM & THEATRE
Mamma Mia! has made £3billion – more than any other musical – while the movie grossed in excess of £600million.
The group’s production firm now licenses ABBA-related theatre, film, TV and music.
ABBA VOYAGE
TICKETS for the virtual reality show cost up to £450 – and more than a million fans have seen the spectacular since it opened in London last year.
Universal Music Group has announced that the band’s digital avatars will soon go on a world tour.
MUSEUM
AN estimated 500,000 fans have visited ABBA’s museum in Stockholm, Sweden, each year since it opened a decade ago, generating £100million.
The attraction – where you can become the fifth member of the group – gets around 1,300 visitors a day.
FOOD & DRINK
BJORN is the majority shareholder in Mamma Mia! The Party, which combines a meal with the band’s hits.
It launched in Stockholm in 2016 and moved to London in 2019, with tickets ranging from £99 up to £250.
TELEVISION
ZOE BALL will present new ITV talent show, Mamma Mia! I Have A Dream, in which performers will compete to star in the ABBA musical in the West End.
The four-piece won’t profit from the TV show but will earn royalties from the music used.
