Major supermarket makes change to price of own-brand bread and butter – but there’s a catch
A MAJOR supermarket has made a big change to some of its products – but there’s a catch.
Sainsbury’s has dropped the price on its own-brand bread and butter by 11% and 5% respectively.
The retailer’s 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves have all been slashed to 75p.
Meanwhile, its 250g sizes of salted and unsalted butter have been reduced to £1.89.
Rhian Bartlett, food commercial director at Sainsbury’s, said the supermarket chain had been “battling hard to beat inflation” and pass on any savings it makes to customers.
However, research by The Sun reveals you can in fact get cheaper own-brand butter at other supermarkets.
Sainsbury’s price of £1.89 on 250g salted butter is beaten by Lidl, which is selling the same size for £1.75.
Sainsbury’s is the cheapest retailer for 800g loaves of bread though.
Supermarkets have been jostling for customers’ business after food inflation saw the price of goods soar.
Sainsbury’s cut the price of its milk in April after Tesco announced it was doing the same the day before. Asda, Aldi, M&S and Lidl all followed.
In the same month, M&S also confirmed it had price locked 100 of its food and home essential items.
Prices on mushrooms, washing-up liquid and granulated sugar have all been frozen until the summer.
Meanwhile, Sainsbury’s shook up its Nectar card by offering instant and exclusive discounts on 300 branded items to anyone with the loyalty card.
Customers can now get reduced prices on everything from Nescafe Gold Blend coffee to Heinz Baked Beans.
How can I cut costs at Sainsbury’s?
Beyond choosing Sainsbury’s for its own-brand butter, there are other ways you can save money at the retailer.
It’s worth signing up to its Nectar Card if you haven’t already.
The loyalty scheme not only offers you exclusive prices on hundreds of products, but you can rack up points to be used on your shopping later on.
You collect one point for every £1 you spend in-store or online. You also get one point for every litre of fuel you buy.
You can redeem your points once you’ve reached 500 – which are worth £2.50.
You can either turn the points into vouchers to spend on your next food shop, or on plane tickets at Expedia, train tickets from Eurostar or cinema tickets for Vue cinemas.
Meanwhile, you should keep an eye out for specific products to help you save cash, and avoid others.
For example, Sainsbury’s lunchtime meal deal costs £3.50 and is available across local stores, superstores and petrol service stations.
It can save you a few quid compared to buying each item individually.
Tesco’s meal deal is £3.40, if you’ve got a Clubcard, though.
You can always look out for specific voucher codes on websites like vouchercodes.co.uk as well.
For example, you can get £10 off first orders over £60 at Sainsbury’s through the website.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk