Major change to supermarket essentials – and it’s good news for shoppers
TESCO, Lidl and Aldi have followed Sainsbury’s in cutting the price of its own-brand bread and butter.
The UK’s biggest supermarket has dropped the price of its most popular bread, Tesco Toastie white bread, from 85p to 75p.
It has also cut 10p from the price of its own-brand white, wholemeal medium and wholemeal thick 800g bread, leaving them at 75p.
The price of Tesco’s own-brand 250g blocks of salted and unsalted butter have fallen from £1.99 to £1.89.
Tesco said it would continue to work closely with its suppliers to manage any further volatility.
Tesco group chief product officer Ashwin Prasad said: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.”
The grocer said prices could vary in its Express stores.
Lidl is also dropping the prices of its bread and butter and these will be in place tomorrow, May 11.
The Dairy Manor Salted and Unsalted Butter will set you back £1.89, down from £1.99, and Selected Rowan Hill Bakery Bread will be priced at 75p, instead of 79p.
The supermarket also has a loaf of bread priced at 39p.
A spokesperson for Aldi confirmed it has also reduced its prices.
The Village Bakery bread has been reduced from 79p to 75p, and Cowbelle butter has been reduced from £1.99 to £1.89, and is now in line with the other supermarkets.
Aldi also has a loaf of bread for 35p.
Asda hasn’t yet confirmed if it will follow suit too, but we’ll update this article once we know more.
The cuts come a day after Sainsbury’s announced it had dropped the price of some of its lines of bread and butter in response to falling commodity prices.
The UK’s second-biggest supermarket chain has also lowered the price of its own-brand 250g salted and unsalted butter by 5% to £1.89 and has cut the price of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves of bread by 11% to 75p.
Rhian Bartlett, food commercial director at Sainsbury’s, said the supermarket chain had been “battling hard to beat inflation” and pass on any savings it makes to customers.
The cuts come as grocery inflation leapt by more than 19% in March compared with a year ago, as energy and supply chain costs were passed on to shoppers.
Sainsbury’s and Tesco recently cut the price of milk by at least 5p, followed by Aldi, Lidl and Asda.
Five ways you can save on your grocery shopping
Get a loyalty card – save up to £1,000 a year
Signing up for a supermarket loyalty card can often help you to get cheaper prices on essentials.
The Sun recently compared the best supermarket loyalty cards in this handy guide.
Take note of unit prices – save £100s
Unit prices are meant to make it easier for shoppers to compare similar items of different sizes.
You should be able to see the unit price of the product where its price tag is shown – it may be in small print.
Compare this with the unit price of a similar item – and choose the item with the lowest unit cost.
Make a list and take stock – save up to £240 a year
A common mistake is to go out shopping underprepared.
Always do a stock take before going shopping, it will stop you from buying what you already have.
Another tip is to choose a smaller trolley or basket to shop with.
A bigger trolley will look emptier and can encourage you to pick up more items.
Swap to own brand – save up to £800 a year
Ditching items with labels like “finest” in favour of “own” or “value” can be worthwhile.
For instance, M&S’s own brand custard creams cost just 35p and beat other supermarkets’ own brands to be crowned the best by The Sun.
Households can save up to £800 a year by buying cheaper own-brand groceries.
Shop Wonky – save up to £150
Strange-shaped fruit and vegetables taste the same but cost less.
For example, Morrisons sells wonky veg products from 39p, while Lidl’s £1.50 Too Good To Waste boxes contain a whopping 5kg of fruit and vegetables that may be slightly damaged or discoloured but is still perfectly good to eat.