Morrisons CEO gives major update on price of grocery essentials – and it’s good news for shoppers
MORRISONS’ chief executive officer has given a huge update on the price of grocery essentials.
The supermarket giant has dropped the price of 12 items including bread rolls, cornflakes and cheese.
From today (May 15) the retailer’s white, wholemeal and granary rolls will be 56% cheaper – all now priced at 35p.
The price of Morrisons’ own brand coffee has been dropped by 27% from £3.29 to £2.39.
While the supermarket’s own crnflakes are now 70p, down from £1.29 with a 46% drop.
Here’s the full list of items and their new prices from today:
- White fingers rolls, six pack – 35p down from 69p
- Wholemeal baps, four pack – 35p down from 75p
- White baps four pack – 35p down from 79p
- Granary baps four pack — 35p down from 79p
- Medium cheddar, 350g – £2.50 down from £2.99
- Toastie white loaf, 800g – 75p down from 89p
- Medium white bread, 800g – 75p down from 89p
- Wholemeal bread, 800g – 75p down from 89p
- Toastie wholemeal, 800g – 75p down from 89p
- Wheat biscuits, 48 pack – £2.65 down from £3.29
- Cornflakes 500g – 70p down from £1.29
- Gold coffee, 200g – £2.39 down from £3.29
We’ve asked Morrisons how long the price cut will be in place and will update the piece as soon as we know more.
Morrisons CEO David Potts said: “As a British foodmaker, we are on the front line of commodity prices – and we’ll look to pass on any easing to our customers quickly.
“This week we’re launching our fourth wave of price cuts this year, including a number of products that we make or prepare ourselves.
“In particular bread rolls and cheese will be down very significantly in what we believe will be the first of many “deflation dividends” for our customers.”
Make sure you’re still shopping around for the cheapest deal as the price cut doesn’t necessarily mean Morrisons is the best.
For example, at the time of writing Tesco’s own brand coffee costs £2.25 while Asda’s costs £2.15.
But in comparison, Aldi’s medium cheddar cheese is going for £2.79.
Morrisons recently slashed the price of over 60 products in store and online.
They include fresh produce like salad vegetables, carrots and potatoes and cupboard essentials including coffee and rice.
But it isn’t the only supermarket changing the cost of various items recently.
Supermarkets have been jostling for customers’ business after food inflation saw the price of goods soar.
Sainsbury’s cut the price of its milk in April after Tesco announced it was doing the same the day before. Asda, Aldi, M&S and Lidl all followed.
In the same month, M&S also confirmed it had price locked 100 of its food and home essential items.
Prices on mushrooms, washing-up liquid and granulated sugar have all been frozen until the summer.
How to save on your supermarket shop
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they’ve been reduced.
If the food is fresh you’ll have to eat it fast, or freeze it to have another time.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk