I’m a mum who started eBay side hustle with just £240 in my living room – I now run a £100million business
A MUM who started an eBay side hustle with just £240 in her living room has now turned it into a £100million business.
Tori Gerbig from Kentucky, US, ditched her job in corporate America to take a chance on what she was most passionate about and it has paid off in spades.
And the mother-of-three, who once earned £20,000 in a dead end insurance sales job now lives the high life.
Pictures from Tori’s Instagram give an insight into her glam lifestyle that includes chopper rides, partying, a massive house and the odd lux getaway.
But that wasn’t always the case, the 36-year-old told CNBC it took a lot of graft.
Tori originally started out with £240 buying clothes and reselling them on eBay.
Her husband helped her as they started to venture into all sorts of items that were going viral online.
But with a passion for fashion, Tori created an e-commerce company called Pink Lily and began selling affordable clothes to women.
The loving couple made a Facebook page and a website and never looked back.
She said: “We had a goal to make £40,000 in sales in our first year of trading.
“But to make more than £3million in our first year of business was phenomenal.”
Tori was appointed CEO of her company and continued to grow it into a massive online retailer.
In 2021 alone, Pink Lily reportedly turned over an eye-watering profit of more than £112million.
She said: “Currently, we sell more than 11,000 products on our site every day.
“We have a brick-and-mortar store and 250 full-time employees.”
But the savvy entrepreneur admitted success came from finding a gap in the market.
She said: “When I started my side hustle, I saw an unmet need for fashion-inclined women who wanted to be able to find a dress for $50 or less.
“I knew I could help to fill that need in my own small way.”
Nevertheless, Tori said taking a risk was worth it.
She said: “Leaving corporate America was one of the best decisions I ever made in my life.
“I get to travel, I get to spend more time with my kids, we are debt free and we have the financial freedom to do so many things in life.”
