I’m a fashion expert – where to shop for a wardrobe that makes you look posh and expensive but doesn’t break the bank
Our favourite everyday fashion brands have gone premium, featuring exclusive ranges and clothes that are made to last using quality fabrics.
Abby McHale shows you what to expect from these new collections.
FOR ALL THE LOVE AT TU AT SAINSBURY’S
FOR All The Love is one of TU at Sainsbury’s latest brands, a trend-led range that is super-affordable – with prices from just £10 – showing you don’t have to break the bank to look stylish this summer.
Bold colours and statement prints litter this collection, making it fun and vibrant for the new season.
This dress from the brand is a perfect go-to summer option.
Style it like this, or dress it down with a jacket thrown over the top.
Dress, £35, For All The Love at TU at Sainsbury’s; shoes, £39.99, Reserved; bag, £9, Primark.
M&S ICONS AT MARKS AND SPENCER
AFTER launching earlier this year and enjoying a flurry of success, M&S Icons has just revealed its summer update.
With pieces that are not only classic but perfect for a capsule wardrobe, the range features lightweight summer staples, such as this knitted T-shirt and linen shorts.
A striped thin knit like this will never go out of style. Taking you through every season, it’s a great transitional piece.
Top, £19.50; shorts, £25, both M&S Icons at Marks & Spencer; bag, £25; sandals, £35, both M&S
EXCLUSIVELY AT GEORGE AT ASDA
IN a first for the supermarket favourite, George has created a capsule collection consisting of 40 timeless pieces you can pick up while doing your weekly food shop.
Inspired by the quiet luxury trend, the range is above Asda’s usual price points for clothes – but it boasts strong quality that will hopefully last a lifetime.
This pink dress has extra ruched detailing on the sleeve and around the bust to create a flattering silhouette.
Dress, £35, Exclusively at George at Asda; shoes, £55, M&S
AUTONOMY AT BONMARCHE
LAUNCHED last month, Bonmarche’s newest label is aimed at people wanting to refresh their wardrobe with casual separates.
Focusing on contemporary shapes and quality fabrics, the range starts from as little as £10 but boasts top quality.
Cargo trousers have been a big trend for the past couple of seasons and we reckon they are here to stay.
Wear with a T-shirt and some chunky sandals for an easy, laid-back look.
T-shirt, £18; trousers, £25, both Autonomy at Bonmarché, bag, £50, Esprit
EVERBELLE AT TU AT SAINSBURY’S
THE other of TU’s new brands, Everbelle, offers easy-to-wear wardrobe essentials.
The range features lots of colours and prints, like this co-ord (yes, it really is a top and skirt) which is perfect for summer, or of course worn separately as a nice top with jeans or a midi skirt worn with a T-shirt and flats.
Prices start at £24 and the range is available in sizes 6-18.
Top, £26; skirt, £24, both Everbelle at TU at Sainsbury’s; bag, £35, M&S; shoes, £38, Schuh
THE EDIT AT PRIMARK
PRIMARK is known for offering on-trend pieces at very cheap prices.
But for its new collection, The Edit, the brand has focused on creating items that will last longer than just a season.
Featuring luxe linen, with prices from just £15, the idea is to re-wear and re-style these pieces time and time again.
This suit is ideal for the office, lunch or an occasion depending on how you accessorise, plus you can wear it as separates.
Blazer, £35; vest, £8; trousers, £20, all Primark; bag, £29.99, New Look; shoes, £85, Superga