Skims unveils limited-edition color in latest swimwear drop, which will also include a new camo print
Skims has added a brand new, limited-edition color to its line-up.
Kim Kardashian’s brand announced the new hue on Tuesday afternoon, promising that it will be available in Thursday’s product drop.
The reality TV mogul’s shapewear, undies, and swimwear have been known to generate huge buzz whenever new items debut.
On Thursday, new bikini styles will hit the site, and they’ll be available in a never-before-sold color: orange.
“Your summer hot streak starts here,” Skims wrote on Instagram.
“Join the waitlist to be the first to shop Swim in a new, limited edition Orange this Thursday, June 8.”
The post included a shot of a model in the sand wearing the orange Swim Triangle Top and matching thong bottoms.
The announcement was met with excitement from fans, who commented with fire emojis and orange hearts.
Skims teased the new color a day earlier, posting photos of models wearing other styles of orange bikinis.
The upcoming drop will also feature a new camo print.
The unique camo design showcases the Skims logo in green, black, brown, and beige.
According to the brand’s Instagram page, the hyped-up debut will include multiple coverage options as well.
If past limited-edition drops are any indication, the orange suits are likely to sell out.
Other current limited-edition swimwear colors include iris blue, light pink, neon green, and turquoise.
All of those colors are down to low stock in the brand’s various styles.
While the brand said the new bikini styles being released on Thursday will be available in orange, several current styles already have orange listed as a color option with “coming soon” teased over it.