This Morning star set for huge new money deal as bosses fear she’ll jump ship to BBC
A THIS Morning star is reportedly getting a lucrative TV deal as ITV bosses are now worried that she will switch to the BBC.
ITV producers are currently planning some new exciting projects.
And it looks like Alison Hammond is going to be the face of these new shows.
The star is known for appearing on This Morning alongside Holly Willoughby and Phillip Schofield.
Tonight sources revealed to The Mirror that ITV are working on new game show concepts for the channel.
Executives are apparently “considering” other presenting opportunities for Allison outside of This Morning because she is “extremely popular” and “very honest”.
It comes after the channel’s executives were concerned after it was reported recently that Holly Willoughby, 42, would consider leaving to join the BBC in the midst of the turmoil caused by Phillip Schofield.
BBC had reached out to Holly, The Mirror revealed.
A source told The Mirror exclusively: “ITV bosses want to cut a new deal with Alison. They are seriously worried about Holly talking to the BBC and fear she could be next.
This comes after Holly Willoughby let slip she is having an off-air meet-up with one of the show’s stars.
The presenter, 42, told Josie Gibson that she was meeting Alison Hammond, saying: “She’s at mine tonight.”
It comes after Holly’s former This Morning co-star Eamonn Holmes suggested their friendship wasn’t real.
The moment came on the show today when Holly was talking to Josie, who was presenting from a canal boat.
Saying she was getting some pals over for a party on the boat, Josie said: “I’ve been trying to round them out but Alison can’t make it, and Holly’s obviously in the studio.”
Holly said: “Alison can’t come because she’s at mine tonight! That’s what I do know.”
Josie replied laughing: “Oh is she?”
Alison has long been thought to be the frontrunner to host This Morning full-time – with one source claiming she was also Holly’s preffered choice.
Former This Morning Friday host Eamonn recently spoke about Holly’s friendship with Alison, saying they had only recently grown close after a decade of working on the show together.
He said: “This wouldn’t have happened two years ago. You kidding? Alison has been on that programme 13 years.”
Holly was fronting This Morning today with Craig Doyle, who has stood in when the main hosts were off during school holidays in the past.
He was on the show as part of a rotating line-up of co-stars who are taking the place of axed host Phillip Schofield.