Premier League REFUSE Chelsea permission to agree deal with new shirt sponsor as it ‘would upset broadcast partners’
CHELSEA have been refused permission from the Premier League to agree a deal with a new shirt sponsor.
That’s because it would reportedly “upset current broadcast partners.”
Chelsea’s £40million-a-year deal with Three has expired.
And Todd Boehly is seeking a new sponsor to help secure transfer income for the upcoming season.
Talks with German banking giant Allianz fell through after they offered just £20m a year.
Chelsea have also been linked with a one-year, £40m deal with betting group Stake.com.
But the Mail claims the Blues wanted to pen a contract with American streaming service Paramount Plus.
It shows Premier League matches outside UK, and is not considered a direct rival to Sky Sports and BT Sport.
Paramount Plus were featured on Inter Milan’s shirts for their Champions League final defeat to Man City.
And it’s believed a deal was close after reaching an “advanced stage.”
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However, the Premier League refused to give Chelsea permission to complete the agreement.
It’s reckoned the Paramount Plus deal would have upset UK broadcasters.
And the proposal also fell foul of the Deed of Licence, a contract covering various media matters between the Premier League and football clubs.
Stake.com is now thought to be leading the race to become Chelsea’s sponsor for the new season.
But it would have to be a short-term deal, as a ban on gambling sponsors comes into play in 2025.
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