Samsung is about to find out if Ultra is enough

I don't often get asked about the phones I'm testing when I'm out and about, unless it's a folding phone. Then I usually hear some version of the same thing: "Oh, I thought about getting one of those! But then I just got a [insert slab-style phone name here]." My anecdotal data matches the actual sales figures; there are many more people curious about folding phones than there are buyers of folding phones. Samsung would very much like that to not be the case, and, by all indications, it's about to pull out all the stops at at its Unpacked event on July 9th. But is putting the Ultra name on a folding phone enough?

The weak sales are not for …

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