Peacock is raising its prices by $3

A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month. News of the price hike was first reported by Vulture.

For new customers, the price increase will go into effect on July 23rd. Existing subscribers will see the hike on or after August 22nd, depending on when their next bill is. Peacock’s yearly plans will see similar increases, with Peacock Premium now priced at $109.99 per year (up from $79.99) and Premium Plus costing $169.99 (up from $139.99).

Peacock raised its prices by $2 in the lead-up to the 2024 Summer Olympics, an event it will continue to stream for at least another decade. NBCUniversal has filled out Peacock with a growing slate of original content, which includes shows like Poker Face, Love Island, and Dr. Death. It will also air NBA games later this year.

Along with the price increase, NBCUniversal also announced that it’s going to test a new ad-supported Peacock “Select” tier for $7.99 per month ($79.99 / year). The plan will offer access to content from NBC and Bravo, as well as some other titles.