Fujifilm is raising camera prices by up to $800
Fujifilm has raised prices on cameras and lenses across its lineup, with price hikes reaching into the hundreds of dollars. Among the hikes is an increase to the price of Fuji’s ultra-popular X100VI from $1,599 to $1,799. The capable X-T5 has gone from $1,699 to $1,899. And the already very expensive GFX100 II has gone from $7,499 to $8,299 — an $800 increase. Increases to lens prices appear to be somewhat more modest, with bumps in the $50 to $150 range.
The price hikes come as President Donald Trump threatens to finally, actually implement his sweeping new round of tariffs on August 7th. Nintendo announced today that it was raising the price on older Switch models, and Apple has said it’s burning well over $1 billion on added costs.
“These price increases seem to be here to stay.”
For Fuji, the tariffs have been a bit of a disaster. In 2024, the company shifted its supply chain for the X100VI over to China ostensibly to help meet the overwhelming demand it expected after the camera’s predecessor, the X100V, blew up on TikTok and was being resold at huge markups for much of its lifespan. Following the initial round of tariffs on China going into effect, Fuji moved some of the X100VI’s production back to Japan. But even after cutting a deal with the Trump administration, most imports from Japan are still being hit with an additional 15 percent tariff.
The new prices are reflected at retailers like B&H and Adorama. Moment, which sells Fuji cameras, writes in a blog post that it’s “no surprise that Fujifilm needed to increase prices this year” as a result of Trump’s tariffs. They don’t appear to be temporary, either. “At this time, these price increases seem to be here to stay,” the company writes. Fuji didn’t immediately respond to a request for comment.
A number of other camera companies have raised prices at this point, including Leica and Canon. PetaPixel reports that Fuji’s price hikes were actually set before the new tariff rates were announced, which could put the company in a precarious position if the actual rates are higher than expected. Given the ongoing mystery of when Trump’s tariffs will be applied, to whom, at what rate, and for what length of time, this is likely only the start of the price revisions.