Free Shipping Is Customers’ Number One Desire, To The Surprise Of No One

The easiest way to get someone to buy something online? Free shipping, of course, according Walker Sands' 2016 Future of Retail Study.

"It is sort of a 'no duh' conclusion," says Tom Caporaso, CEO of e-commerce solutions provider Clarus Commerce. "But the implication is that the consumers are screaming for it, and the retailers are having to figure out how to afford it."