In TV Land, the coins of the realm are eyeballs and time. Denominations of these coins come in one, three and seven days — that’s the basis on which deals between networks and advertisers are made, “the currency,” as everyone calls it. The network promises to deliver a set amount of eyeballs to advertisers within one, three or seven days; the advertiser pays for them, and everyone goes home reasonably satisfied. At least, they did.
