The secret of effective advertisement
Jiji.ng has lately become the most popular marketplace in Nigeria. And no wonder – its advantages are obvious. Here you can buy and sell whatever you can imagine. A dozen of categories with a bunch of smaller sections each can guarantee that potential buyers are going to find everything they need and do it really quickly.
Meanwhile, sellers can be sure that their ad will fit in and won’t be lost in the huge selection of other advertisements. So now the question is not about where to sell your stuff, but how to make your advertisement special, how to create something that stands out in a wide variety of other offers. Actually, you don’t need any magic. Just a little bit of preparation.
Title
The first thing you are to write is a title. And it must be really catchy. How is it possible? You should remember about web-optimization and spam detecting programs in order to avoid being blocked. Yes, that is possible, too, but only in case you are not attentive.
– So, your title must describe an item in a few words and as precise as it is possible.
– Write a naming and a model of a thing you are going to sell. There shouldn’t be anything else. For example: Smartphone Samsung Galaxy A3. And that’s enough.
– Or you may add “in a good keep” in case it is true, for this phrase really attracts buyers.
– Avoid any other descriptions, writing the naming several types or using capital letters or non-letter symbols.
Searching systems are not going to approve it. To make a long story short, it can be a description in one sentence, as laconic as possible.
Category
The next step is choosing a proper category. There are about ten of those with smaller sections. You have to be sure that your item is in the right place. You’ll see them all in the list, just don’t be in a hurry and look through all suggested options.
What is also significant, choose not only a general category, but as many sub-categories as it is possible. As their number grows, your chances to sell an item quickly increase, too.
Description
Here you are to face a challenge: a description must be precise and detailed, but laconic at the same time. “How is it even possible?” you may think. Don’t worry. Look at the item you are going to sell and consider what potential buyers are going to be interested in. If it is electronics, write about all specifications, if it is furniture, write about wear, color etc. In any case, think about what you would like to know about an item and tell it other people.
– What is also important, your advert should be quite emotional.
– Write about when and where you bought this thing
– Why you like or don’t like it
– Why you are selling it.
You can also compare your item to other similar ones or to the same, but new. Indicate the advantages of buying something used – a considerably lower price, for instance.
Price
Obviously, there may be two reasons why you want to sell something: you either don’t need it anymore or need some extra cash; or sometimes it is both at once. One way or another, be reasonable.
Before indicating a price, remember:
– How much an item cost when you bought it
– For how long you’ve been using it
– How price changed during this time
– What are the specification compared to new models
In the end, you should summarize everything and find the point of balance. If it still seems complicated, open a list of similar items and study prices for a while. Don’t indicate ‘symbolic’ or unrealistic prices, they make people think that you are a scammer. If you want to give up something for free, just check such option and explain why you are doing it in description.
Another thing to consider is whether your price will be fixed or negotiable. Maybe it seems better when it is fixed, but one of the main reasons why buyers like Jiji is because they can bargain.
On the one hand, such opportunity lets people think they can decide a lot, and sometimes they really do.
On the other hand, bargaining is a real face to face communication – exactly what’s modern online marketplaces are lacking sometimes. You should understand that price will not change considerably, but “negotiable” function will make your advert much more attractive.
Pictures
It has been scientifically proved that the majority of people better perceive information visually. It is one of the reasons why ads with photos are more popular and these items are sold faster.
However, there is even more important thing: people want to see what they are going to buy, not just to read what some stranger decided to write. And photos are actually even more important than description. So here you should be attentive, too.
Of course, right angle and light will make your item look more attractive. However, it is not the only aspect you should dedicate all your efforts to. As it was already mentioned, people want to know what they will really get. In case photos you uploaded are better than an item actually is, you’ll get negative feedback and lower chances to sell anything in the future.
– Photos should be unprocessed (no photoshop allowed!)
– Taken by you (no pictures found by Google allowed!)
– And informative
What do we mean by “informative”? Take several pictures showing different sides of an item. If there are any drawbacks, mention it in a description and show on a photo as well.
If it is a piece of electronics, show a box it came in. If there is no box, show serial numbers. It is the best way to gain users’ trust, as you are showing that things aren’t stolen.
Contacts
Needless to say, you should provide only active contacts. As all contacts are checked and verified, it is the only option. You should indicate as many ways to contact as you think to be appropriate. Show potential buyers that you are easily accessible and ready to communicate. At the end of your ad, indicate hours you can receive their calls.
Jiji has introduced entirely new world of shopping. It would be really unreasonable not to use that all for your benefits. Sell things fast and easy without leaving your comfort zone and neglecting other duties. Especially now, when you know how not just tell about your items, but easily make them be sold as quickly as it’s possible.
Post your ad and Good luck!
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