Here come the virtual reality Olympics ... for Samsung users

NBC says it will provide 85 hours of virtual reality programming during the Rio Olympics in August — though only to users of Samsung Galaxy smartphones and the Samsung Gear VR headset.

The Olympics video, which will be presented on delay during the games, will include opening and closing ceremonies, men's basketball, gymnastics, and track-and-field events.

The VR video itself will be captured by Olympic Broadcasting Services, a unit of the International Olympic Committee that provides video feeds to international broadcasters.

Kellogg's, which sponsors Team USA, shot Olympics contender Tom Shields in 360 video as he practiced underwater for a marketing effort that appeared online and at an event in New York.