1 scoop or 2? Raw cookie dough is latest NYC food fad

People have been standing in line for up to three hours at a month-old New York City shop that sells scoops of raw dough in a cup or a cone like ice cream.

The sweet treat has become the latest food fad to generate buzz and long lines on the sidewalk, following the Magnolia Bakery cupcake popularized by "Sex and the City" and the Cronut, the croissant-doughnut mashup that made pastry chef Dominique Ansel's Manhattan bakery a phenomenon among foodies and tourists and ultimately inspired mass produced knockoffs.

Kristen Tomlan, the 28-year-old founder of DO Cookie Dough Confections, said she's selling 1,500 pounds of cookie dough a day at her Greenwich Village storefront and hopes to expand both in New York and online.

Nancy Lerman, who works nearby, said she's been twice before and tried most of the flavors, which include chocolate chip, red velvet and peanut butter snickerdoodle.

Inside the shop, some of Tomlan's 50 employees were busy measuring baking soda and mixing butter, sugar and flour to keep up with the demand.