IMAX CEO Plans to Bring More TV to the Biggest Screens During Slow Film Periods

Richard Gelfond said Marvel/ABC’s “Inhumans” is only the first of several planned projects that will screen TV shows in IMAX theaters

During a session at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, Gelfond said that IMAX plans to follow “Inhumans,” a Marvel series set to premiere on ABC in late September with its first two episodes playing for a two-week run at IMAX theaters beginning Labor Day, with other offerings to fill parts of the calendar when blockbusters are sparse.

[...] because IMAX is so reliant on mega-budget blockbusters to drive revenue, the company will only make its screens available to TV projects during times when they are absent from the calendar.