Reclining Movie Seats Increase Online Ticket Sales by 50 Percent, Cinemark CEO Says

Reclining Movie Seats Increase Online Ticket Sales by 50 Percent, Cinemark CEO Says

American movie theater chains are in a mad dash to drive up attendance while digital platforms consumer their revenue, but there is a silver lining — comfy chairs go a long way.

Online ticketing sales for the Cinemark chain have increased 50 percent in over 1,000 individual theaters where they’re renovated with reclining, “leather-like” chairs, Cinemark Holdings CEO Mark Zoradi said Tuesday at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco.

The executive also weighed in on the ongoing debate surrounding film release windows — a struggle in the industry to make movies available on demand, streaming or for purchase sooner than the traditional 90-day time period they play in theaters.

Read original story Reclining Movie Seats Increase Online Ticket Sales by 50 Percent, Cinemark CEO Says At TheWrap