Range Rover's stunning Porsche fighter is here — and it's a high-tech marvel

Jaguar Land Rover

The Range Rover we've all been waiting for is here. On March 1, Jaguar Land Rover unveiled the latest addition to its burgeoning line-up of luxury off-roaders, the Range Rover Velar. 

The Velar — which will make its public debut at the 2017 Geneva Motor Show this month — is billed as a stylish, high-tech competitor against the best Germany can offer. 

"The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence," Land Rover chief design officer Gerry McGovern said in a statement. 

For JLR, 2016 was a record year in terms of sales and profitability — driven primarily by the booming demand for SUVs. So it's easy to see why they are so keen to keep the good times rolling. 

With the Velar, Land Rover's premium Range Rover sub-brand expands to four distinct models that range from the compact Evoque to the ultra-luxury Long Wheel Base SV Autobiography. These vehicles will sell alongside Land Rover's own Discovery family of SUVs as well as the F-PACE from sister company Jaguar. 

Here's a closer look at the 2018 Range Rover Velar:

Here it is! The 2018 Range Rover Velar. It's a mid-size SUV that slots in between the...

...The compact Evoque which starts at around $42,000 in the US and ....

.... The rugged Range Rover Sport that has a $66,000 price of entry.