Why Mercedes is confident it can pick up new customers

It's taken 130 years for Mercedes-Benz to launch its first true pickup truck, yet when the X-Class officially goes on sale this year, following what the company describes as a "nine-figure investment," it is extremely confident of success. "We want to offer customers vehicles matching their specific needs," said Dr Dieter Zetsche, Chairman of the Board of Daimler AG. In 2016, 4.86 million people decided to pick up a pickup and 986,773 of them went for a Ford F-Series and a further 222,533 for its smaller brother, the Ford Ranger.