IKEA’s ‘Inconvenient’ Truth: How To Turn Hassles Into Happiness
IKEA is thriving despite offering a customer experience that’s hardly effortless. In a world where “ease of doing business” is prized, how is IKEA still successful?
IKEA is thriving despite offering a customer experience that’s hardly effortless. In a world where “ease of doing business” is prized, how is IKEA still successful?