It’s time for Facebook’s News Feed to explain itself
One reason Facebook struggles to earn our trust is because at the individual level, no one at the company can tell us why we’re seeing what we’re seeing in the News Feed. The company can talk about the content of the feed in general terms — mostly posts from friends and family, ranked by how close Facebook believes you to be with them — but were an engineer to browse your feed alongside you, they couldn’t explain why the posts appeared in the exact order they did.
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