Between salary, endorsements, LeBron James expected to earn $128 million this season, 25% more than any other player
LeBron James has racked up a sparkling on-court resume since he entered the NBA in 2003 at 18 years old as “The Chosen One.” Highlights include being the league’s all-time leading scorer, 10 NBA finals trips, four NBA titles and All-NBA first team 13 times. Somehow, his off-the-court game might be even more staggering. James’ career earnings from salaries and endorsements will hit an estimated $1.4 billion by the end of this season, behind only Michael Jordan, Tiger Woods and Cristiano Ronaldo among athletes all time. He’s built a deep roster of equity positions in companies and started a school in his hometown of Akron, Ohio. James should earn roughly $128 million this season, 25% more than any other NBA player.
Source: Kurt Badenhausen @ Sportico
Source: Kurt Badenhausen @ Sportico
What’s the buzz on Twitter?
Ben Golliver @BenGolliver
Column: Ten burning questions for the 2023-24 NBA season — from Nikola Jokic’s title defense to Victor Wembanyama’s launch to LeBron James’ baton pass @washingtonpost @PostSports washingtonpost.com/sports/2023/10… – 4:08 PM
Column: Ten burning questions for the 2023-24 NBA season — from Nikola Jokic’s title defense to Victor Wembanyama’s launch to LeBron James’ baton pass @washingtonpost @PostSports washingtonpost.com/sports/2023/10… – 4:08 PM
Ryan Blackburn @NBABlackburn
Next up on the Pacific Division Preview for @AlleyOopPod:
@AnthonyIrwinLA stops by to talk about LeBron, AD, Austin Reaves, and the Los Angeles Lakers.
Can the Lakers make another deep playoff run?
Apple (29:16) podcasts.apple.com/us/podcast/pac…
Spotify (29:16) open.spotify.com/episode/3fnLTu…… pic.twitter.com/sLPdYXGVdu – 4:02 PM
Next up on the Pacific Division Preview for @AlleyOopPod:
@AnthonyIrwinLA stops by to talk about LeBron, AD, Austin Reaves, and the Los Angeles Lakers.
Can the Lakers make another deep playoff run?
Apple (29:16) podcasts.apple.com/us/podcast/pac…
Spotify (29:16) open.spotify.com/episode/3fnLTu…… pic.twitter.com/sLPdYXGVdu – 4:02 PM
StatMuse @statmuse
Most PPG by a 35+ year-old player:
28.8 — Steph Curry
27.8 — LeBron James
22.5 — Michael Jordan pic.twitter.com/mfsNuXhVfB – 2:42 PM
Most PPG by a 35+ year-old player:
28.8 — Steph Curry
27.8 — LeBron James
22.5 — Michael Jordan pic.twitter.com/mfsNuXhVfB – 2:42 PM
Tim Reynolds @ByTimReynolds
Inside the LeBron numbers: The ‘kid from Akron’ is now the NBA’s oldest player apnews.com/article/lebron… – 1:59 PM
Inside the LeBron numbers: The ‘kid from Akron’ is now the NBA’s oldest player apnews.com/article/lebron… – 1:59 PM
Duane Rankin @DuaneRankin
LeBron James in the building. #Lakers pic.twitter.com/EV8aSKNqQN – 1:49 PM
LeBron James in the building. #Lakers pic.twitter.com/EV8aSKNqQN – 1:49 PM
The Ringer @ringernba
How much longer can LeBron James be LeBron James?
Will AD be exclusively deployed at the five?
Can the Laker sustain a top-five defense?
@MichaelVPina: theringer.com/nba/2023/10/19… – 1:08 PM
How much longer can LeBron James be LeBron James?
Will AD be exclusively deployed at the five?
Can the Laker sustain a top-five defense?
@MichaelVPina: theringer.com/nba/2023/10/19… – 1:08 PM
Ball Don’t Lie @Balldontlie
LeBron hooked the Buckeyes up with these custom cleats 🫦
(via @OhioStateFB) pic.twitter.com/66S2yAdKYo – 12:08 PM
LeBron hooked the Buckeyes up with these custom cleats 🫦
(via @OhioStateFB) pic.twitter.com/66S2yAdKYo – 12:08 PM
Marc J. Spears @MarcJSpears
HarperCollins Children’s Books announced today the publication of I AM MORE THAN by @KingJames and illustrator Niña Mata. I AM MORE THAN “was inspired by the values and initiatives of his foundation’s I PROMISE program in Akron, Ohio” and publishes in the US on April 2, 2024. pic.twitter.com/tmvcu5PUL1 – 12:08 PM
HarperCollins Children’s Books announced today the publication of I AM MORE THAN by @KingJames and illustrator Niña Mata. I AM MORE THAN “was inspired by the values and initiatives of his foundation’s I PROMISE program in Akron, Ohio” and publishes in the US on April 2, 2024. pic.twitter.com/tmvcu5PUL1 – 12:08 PM
StatMuse @statmuse
Who will have more wins this season?
Warriors — Lakers —
Steph LeBron
Klay AD
CP3 Reaves
Draymond DLo
Looney Vanderbilt
Wiggins Rui
Kuminga… pic.twitter.com/N5pkG5kcYR – 11:52 AM
Who will have more wins this season?
Warriors — Lakers —
Steph LeBron
Klay AD
CP3 Reaves
Draymond DLo
Looney Vanderbilt
Wiggins Rui
Kuminga… pic.twitter.com/N5pkG5kcYR – 11:52 AM
Lev Akabas @LevAkabas
The top 15 highest-paid NBA players will earn more than $1 billion this season, with 34% of the tally from off-the-court sources
@kbadenhausen: wp.me/pc2RuA-1lyQV7
LeBron is the only one of that group to make more money off the court than on the court pic.twitter.com/0A7aU74tAm – 11:30 AM
The top 15 highest-paid NBA players will earn more than $1 billion this season, with 34% of the tally from off-the-court sources
@kbadenhausen: wp.me/pc2RuA-1lyQV7LeBron is the only one of that group to make more money off the court than on the court pic.twitter.com/0A7aU74tAm – 11:30 AM
Mark Medina @MarkG_Medina
LeBron James with a new children’s picture book. Details below pic.twitter.com/X2mGJ0rYJW – 11:08 AM
LeBron James with a new children’s picture book. Details below pic.twitter.com/X2mGJ0rYJW – 11:08 AM
Lev Akabas @LevAkabas
Highest-paid basketball players this season, combining salary and off-court earnings🏀💰:
1. @KingJames
2. @StephenCurry30
3. @Giannis_An34
4. @KDTrey5
5. @KlayThompson
@kbadenhausen: wp.me/pc2RuA-1lyQV7
LeBron will make $80M from endorsements alone, per @Sportico pic.twitter.com/V43X6kpd2A – 10:21 AM
Highest-paid basketball players this season, combining salary and off-court earnings🏀💰:
1. @KingJames
2. @StephenCurry30
3. @Giannis_An34
4. @KDTrey5
5. @KlayThompson
@kbadenhausen: wp.me/pc2RuA-1lyQV7LeBron will make $80M from endorsements alone, per @Sportico pic.twitter.com/V43X6kpd2A – 10:21 AM
Ball Don’t Lie @Balldontlie
“I think LeBron will go down as the greatest to do it.”
Jason Kidd on the MJ vs. LeBron GOAT debate 🐐
pic.twitter.com/XV0NUfN7rP – 9:30 AM
“I think LeBron will go down as the greatest to do it.”
Jason Kidd on the MJ vs. LeBron GOAT debate 🐐
pic.twitter.com/XV0NUfN7rP – 9:30 AM
Jared Weiss @JaredWeissNBA
NEW STORY
LeBron, Kobe, many of the great wings transformed in their primes by dominating in the post.
It looks like Jayson Tatum is ready to take that leap with some help from Sam Cassell. theathletic.com/4975962/2023/1… pic.twitter.com/UOlXcv0llw – 8:11 AM
NEW STORY
LeBron, Kobe, many of the great wings transformed in their primes by dominating in the post.
It looks like Jayson Tatum is ready to take that leap with some help from Sam Cassell. theathletic.com/4975962/2023/1… pic.twitter.com/UOlXcv0llw – 8:11 AM
Jorge Sierra @hoopshype
You go into the 2023-24 season thinking MJ is the GOAT.
The 2023-24 season ends with LeBron James winning title + Finals MVP.
Do you change your mind? – 6:41 AM
You go into the 2023-24 season thinking MJ is the GOAT.
The 2023-24 season ends with LeBron James winning title + Finals MVP.
Do you change your mind? – 6:41 AM
Nick DePaula @NickDePaula
A’ja Wilson is in this LeBron 21 PE again tonight in the #WNBAFinals 👀 pic.twitter.com/ocrh1YYxwK – 8:30 PM
A’ja Wilson is in this LeBron 21 PE again tonight in the #WNBAFinals 👀 pic.twitter.com/ocrh1YYxwK – 8:30 PM
More on this storyline
NBA stars are reaping the rewards of soaring player salaries and their abilities to be global brands. The top 15 will earn more than $1 billion this season, with 34% of the tally from off-the-court sources. After James, Stephen Curry ($101.9 million), Giannis Antetokounmpo ($90.6 million), Kevin Durant ($88.4 million) and Klay Thompson ($64.2 million) round out the top five. -via Sportico / October 19, 2023
Tim Reynolds: LeBron James’ second picture book, “I AM MORE THAN,” was announced today by HarperCollins Children’s Books and will be released in April. It’s the second collab between James and illustrator Niña Mata after their first, “I PROMISE,” was a New York Times bestseller. pic.twitter.com/T3RkJ39MdI -via Twitter @ByTimReynolds / October 19, 2023
James should earn roughly $128 million this season, 25% more than any other NBA player. -via Sportico / October 19, 2023