How will Rooney being manager achieve this? Genuine question.
By being a good manager and hopefully guiding us to promotion.
Is the correct answer.
It's getting a bit weird how people seem so invested in rooney's 'brand' rather than the playing side. He needs to be good at his main job and hopefully he will be.
The club will be less valuable and less attractive the further we are down the league. The only thing that brings in serious money is promotion and success. Not wayne rooney meet and greets.
Investors and sponsors won't give a shite who rooney is if were rubbish. Neither will sky. During rooney's stint at DC his brand didn't even extend over here to relevance so i'm not sure where the global brand part is coming from.
PL being where the gold lies, yes.
Everything else: not true.
Are you seriously telling me a club in 12th with global media reach can't make more sponsorship income than a club in 7th with very little?
That's just not true and not what the sponsors are buying.
I can't be bothered to look it up, but I'm fairly sure Luton will have been in the bottom three turnovers in the Champ last season but won promotion.
Now they're in the Prem they'll make more than all the Championship...
BUT we can't afford to wait or gamble on getting there.
We need to do everything we can to grow commercially off the pitch AND try to win promotion on it.
So yes people are rationalising the decision by looking at Rooney's brand impact as it's clearly a factor in the decision... but it doesn't have to be a black and white, polarised, either or scenario...
It can be a calculated gamble to bring in more revenues, grow the brand AND maybe get us up.
I agree with the last paragraph. It’s the point I tried to make in one of my earlier posts. The board presumably think there is profile plus a path to promotion.
I’ve read all of the posts people have made in reply here, but I still find it hard to get past the job of a championship football manager being to get promoted.
You don't need to.
Rooney's job presumably is that and he'll be judged on it.
Nobody is suggesting he won't be appointed to do just that.
There's just an extra commercial opportunity he brings that JE never will... and your question was how that'd work / would it really...
As detailed above, there's plenty of evidence to suggest it can / will.
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