The Rolls-Royce Phantom design opens doors for an electric future

Rolls-Royce is in a peculiar position when it comes to imagining the future of luxury transportation. The 112-year-old motor company is the very definition of a luxury car, but much of its auspicious reputation is based on its embodiment of classical luxury, in the tradition of Beethoven, foie gras, and delectable suicide doors.

But Rolls-Royce customers expect the best, and as the brand focuses on wooing a younger customer base, tasteful, top-of-the-line technology is becoming paramount to those expectations. The look, tactile feel, and the user experience of that technology fall on its design department to imagine. Giles Taylor is charged with striking that careful balance as design director of Rolls-Royce. His most contemporary...

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