Dropbox redesigns itself as a hipster file sharing service

Dropbox announced a redesign today that introduces a whole lot more color into its former white-and-blue aesthetic. The new look also includes a flatter box logo that makes it look less like an actual box and more like planes of surface (or an... even more abstract box, for the non-artistic types.)

The new design is the company’s first major revamp in 10 years, and it’s a stark contrast to some of its biggest file sharing competitors like Box, Google Drive, and iCloud — all of which incorporates some version of blue in their logos. The update branches Dropbox out as if it’s the cool kids of file sharing, with a new, squashed-up typeface called Sharp Grotesk to go along with it.

In an interview with AdWeek, Dropbox says...

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