These squishy wireless earbuds form to fit your ears

Getting earbuds to fit snug and comfortably in people’s ears is a challenge that has its own market of solutions, from expensive to occasionally odd. Sure, most earbuds come with multiple tips these days, but there are also earbuds that you boil, and even ones that harden with electricity and heat. Now a Japanese startup called Vie Style has a much simpler take on the solution: soft, squishy earbuds.

Vie Fit are $149 truly wireless earbuds that hit Kickstarter today for $74 with an advertised 4.5-hour battery life, a case with over 30 hours of extra charge, and noise cancellation technology. But the real draw is that they use a soft silicon that squeezes into your ear. It’s not as stiff as Comply foam earbud tips — there’s some bounce to...

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