Soylent stops Canadian sales after regulators say it’s not a real meal

Soylent is no longer available in Canada after running afoul of food regulation standards. Rosa Foods CEO Rob Rhinehart wrote today that Soylent doesn’t meet “a select few” of the Canadian Food Inspection Agency’s requirements for meal-replacement products. No more Soylent will be shipped to Canadian customers until it’s able to come to an agreement with the CFIA, something Rhinehart says will happen “as quickly as possible.”

Rhinehart didn’t specify which guidelines Soylent fell afoul of, but insists that the standards “do not reflect the current understanding of human nutritional needs.” (We’ve reached out to the CFIA for more details.) The Soylent team apparently learned about this decision in early October, and attempted to reach a...

Continue reading…