Mazda is downplaying screens to save its soul

Mazda is a small automaker. Last year, it made about 1.2 million vehicles, which doesn’t sound like an insignificant number. But think about how Audi made more than 2 million in 2016, many of them luxury cars, and it puts the Japanese automaker’s place in the automotive world into more perspective.

Which is why it has to think out of the box when it comes to new car designs. To that, Mazda has decided we’ve reached display overload. In the Mazda Vision Coupe that was released at last month’s 2017 Tokyo Motor Show, the company that has made driver-oriented cars such as the RX-7 and Miata sports cars wants to stick to focusing on drivers first, and dazzling displays secondarily.

In recent times, car interiors have come to be dominated by...

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