Frank Vogel: 'We were ready to tie the game up and that opportunity was taken away from us'

Now, Reaves is locking in for the long-term with a new signature shoe deal extension with Rigorer.  The multi-year deal, negotiated by his agents Aaron Reilly and Reggie Berry at the AMR Agency, will earn Reaves north of seven figures per year on the deal, along with royalties from sales of his signature product.  “I’m proud to continue this partnership with Rigorer,” said Reaves. “The team is incredible, and we’ve developed a signature shoe that I’m proud to put my name on, representing both high performance and accessibility. The team has welcomed me like family and I will always appreciate them for believing in me at this early stage of my career.” -via boardroom.tv / December 4, 2023

Not only will Reaves continue to build out his signature AR series with the brand, but he will also become an equity partner of the overall Rigorer company; Reaves will claim a substantial amount of shares during each year of the deal.  “As players, we’re aware of how the value of brands that we endorse and work with can really grow,” Reaves added. “To be able to enter into an equity partnership with Rigorer was a big deal for me, knowing that we can truly grow this company together going forward.” -via boardroom.tv / December 4, 2023

The foundation of their product process began with the launch of the AR 1 model. Already, the sides are working behind the scenes on the AR 2 and future signature Reaves product. Joining the NBA’s signature tier that includes only 26 active players wasn’t something Reaves took lightly. “There’s not many people [that have one,] so when the opportunity presented itself, it was kind of a shock,” admitted Reaves. To date, Rigorer has launched five colorways of the AR 1, including a red and blue accented “Stars and Stripes” themed edition while Reaves played for Team USA, and an ice cream-inspired pair just before in early August. -via boardroom.tv / December 4, 2023