Wendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets
In response to reports that Wendy’s plan for new digital menu boards that can update throughout the day might increase prices of spicy chicken nuggets and other menu items at busy times, the fast food chain now claims this isn’t the case. Instead, Wendy’s says its “dynamic” pricing model will only result in “discounts and value” during the slowest times of the day — leaving other times of the day with higher standard prices unaddressed.
Earlier this month, Wendy’s CEO Kirk Tanner said the company wants to start testing dynamic pricing in 2025 — a system that would use Wendy’s digital menu boards to adjust pricing throughout the day. In terms of comparisons to Uber surge pricing, Wendy’s claims this isn’t the case and that media reports...