Google wants to help news publishers turn readers into paying customers

Google is working on a set of tools to better help news publishers boost paid subscriptions and earn more revenue from readers, according to a report from Bloomberg. These new features include an expansion of a service that better prioritizes content traditional trapped behind a paywall in search results by offering it free through the company’s Accelerated Mobile Pages, or AMP, platform.

Google is also looking for ways to help publishers better identify potential subscribers through AMP webpages, as well as figure out how much those customers are willing to pay and create a system to sign them up faster. Google is testing the toolkit with the New York Times and the Financial Times, but it’s also reportedly in talks with “dozens of...

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