Wigan Warriors • Pricing/marketing

hugely difficult to grow the game in the current economic climate.

Rugby league is traditionally played in poor working class areas. These areas are suffering the most from the Tory cost of living crisis.
When people are seeing their utility bills go up 4 fold in a couple of years, obviously something has to give.
‘Luxuries’ such as leisure time activities get cut, non-essential subscriptions (ie. Sky tv also hit hard), doubly bad for the game.

We in the UK have the highest utility prices in the world, and while we initially ‘bounced back’ from Covid the quickest as we opened back up first, other countries have sailed part us in terms of growth, and we are going into recession where others aren’t.
The US is a way richer country than us, and the problem with the UK is, while we rank quite highly on and index of ‘rich’ countries, the wealth is in the hands of a very few. The Netherland, while similar in terms of wealth per head, has a way more even distribution of wealth.

I really fear for the sport, as the Sky deal is up again at the end of the year, and this current short term deal is well down on the last.
Its time for IMG to actually stop fact finding and progress the sport…

Statistics: Posted by nikos — Mon Jan 16, 2023 10:42 am — Replies 72 — Views 9298

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